Next time you’re out and about, take the time to notice how many people (particularly women) are dressed in workout gear. After observing most likely a very large number of women running errands in workout gear, you may wonder how many of those women ACTUALLY came form the gym or are ACTUALLY going to the gym afterwards. Within the past few years it seems as though workout clothes have become a fashion trend. The CEO of Nike, Mark Parker, made a statement at the Women’s Innovation summit in New York City, proclaiming, “Leggings are the new denim.” It seems as though wearing high-end sports clothes has become a new status symbol.
The best part about this trend is that it’s super hip to look like you’re moments away from a workout except you don’t actually have to raise your heart rate at all. Designers such as Alexander Wang support this trend, with his athletic-inspired line for H&M last year (at the time he said, ‘I live in gym clothes. When you go out on the street, it’s the uniform now.’ He added: ‘I am not an athlete’). Fashion companies with no links to sportswear are following suit, such as US designer Kate Spade, most famous for her bags and watches, who announced a new turn into athletic wear.
You may be reading this and think that our society has gone absolutely haywire. However, coming from someone who enjoys going to the mall in cute athletic wear, it’s easy and comfy and you should definitely give this trend a try. Brands like Lulu Lemon and Adidas have become immensely popular because of this trend. Celebrities are seen nonstop sporting these athletic brands. If this blog post has taught you anything hopefully it’s throw out your stilettos and mini skirts out and go get yourself a pair of Nike shoes and Lulu Lemon leggings.